In order to put your brand in front of your market there are a couple of different routes you can take. The most successful involves creating a website that will lead your audience right to YOU - the direct source of your services, products or content. And if a website isn't the option you want to take then platforms like Facebook, Etsy and Creative Marketing can suit you well. However, my vote will always go to a website that is yours and is strictly dedicated for your brand!
But just having a website isn't enough.
When creating your websites you need to create a carefully crafted structure to support your business. This involves creating multiple pages to help outline your products, services or content. Combine this with many other key website elements and you can be on our way to creating exactly what you need.
But the trouble that most run into in the beginning stages of creating their perfect website is resources; money, outsourcing, skills, abilities and knowledge.
I started at this very same place with a lack of resources and no one to help me. But what if someone could have came in and told me the key areas I was making mistakes on and how I could fix them! This would have saved my brand instead of learning the hard way!
YOU aren't going to have to learn the hard way.
I'm going to be addressing the 5 most common website mistakes that YOU might just be making. How do I know what these mistakes are? As a Squarespace Website Designer, I've spent countless hours designing and analyzing websites for what works and what doesn't work visually. After completing so many hours of work I have been able to recognize five popular trends in website design that aren't working for the website owners.
Not only am I going to share these areas I'm also going to share with you how you can take 1-hour TODAY to turn these mistakes into areas that you can compensate on for your business.
Are you ready to get improving?
1) 5-Second Rule
When any viewer visitors your website within 5-seconds of your page loading they should be able to answer TWO very important questions about your business, they include:
- What is your business about?
- Who do you serve?
Did you notice that when you visited the Studio Krystal home page the very first you saw was a large banner image with text? This text reads:
" Simple and Strategic Website + Brand Design for Savvy Entrepreneurs "
It is no coincidence that I shared this text in the placement that I did. This was in an attempt to capture my audiences attention and ensure my website was within the 5-second rule. You can clearly tell within five seconds of visiting my website the answers to those two important question!
What is your business about?
Website + Brand Design
Who do you serve?
How do you fix this?
Visit your own website and pay attention to the VERY first thing you see on your home page without scrolling. After identifying what is within this area, take some time to brainstorm what you could put in this area to actively use the 5-second rule.
The easiest way, put a tagline there telling your audience what you do and for who. But don't limit yourself to just the possibility of a tagline, brainstorm until you find the perfect solution which could include a perfectly crafted graphic or clickable links to services.
Then implement it!
2) Premade Template Usage
Have you ever visited two completely different websites and noticed they had the same design?
Wordpress users are often the most noticeable offenders of this mistake. They grab a premade template design - from Wordpress or a template designer - and throw it on their website, fill in their content and launch! Squarespace users also have some fault in this while not as common because the customizable nature of a Squarespace templates is more well-known.
This is a common website mistakes often made because premade template designs and sold over and over again - did you know this?. Hundreds of people can actually be using the same template. Often without even realizing it.
There is nothing wrong with using a premade template and many people use them because they are:
- Easier to use
- Provide more capabilities
- Easy to install
But one thing users often forget is customization's!
How do you fix this?
When searching for a premade template you want to pay attention a couple of factors in the 'terms and conditions' of that specific template. One of those areas involves the template being customizable after you've purchased/installed it. Most premade template designers give YOU, as the user, the right to go in and customize SMALL areas of the template such as:
- Font Families
- Sidebar Categories
You need to be taking advantage of this! Just because you purchase a premade template doesn't mean that there is no room to make it yours! And if you are unsure of these customizable features when purchasing, contact the designer of the template and ask!
Trust me, there is nothing worse then having your website look identical to someone elses!
Branding comes up a lot here on Studio Krystal so leaving it out of this post just wouldn't have felt right. Branding is a KEY element that you can use within your business to make it successful. When it comes to your website, you also need to carry your branding throughout it in the form of your:
One of the biggest website mistakes I've seen is the lack of branding - or even worse, nonexistent branding. Maybe you don't have your branding in place just yet. If not, then this is one of the very first tasks you want to undertake before starting the website creation process.
But I'm not gonna leave you hanging with just that!
A few weeks ago I shared a post all about creating a brand board for your business. This post not only talks about brand boards but it talks about the various branding elements, how to design them, and then how to put them together into a brand board. All of this information can be directly used to help influence the branding on your website!
And don't forget to grab the FREE brand board template while you're reading that post!
But it's those of you that do have your branding in place but aren't utilizing it that I'm wanting to talk directly to!
How do you fix this?
Two of the main areas of your branding that you can implement RIGHT away are your colors and your fonts.
Let's chat about color first because color is the easiest to implement on your website through some of the following items:
- Headings (H1, H2, H3, etc)
- Text (bold, italics, underlines)
- Website Graphics
- Call to Action Buttons
If you want to learn more about color then you are going to want to read a post I shared a few weeks ago called, creating a color palette with a positive impact on your branding! In this post, I go crazy talking about color and how you can implement this in your branding material. Once you've created your branding material, then this becomes even easier to pull your brand colors onto your website!
And then there's font, which are just as easy to implement on your website as color because all you have to do is change your body text, header text, logo text and all of the areas on your website that have text to match the fonts you've chosen for your brand!
4) Contact Information
Business owners, when viewers come to your website there is a 50/50 chance they are going to want to contact you about your services, products or content. To do this they need to have access to your content information. Contact information can include:
- Social Media Links
- Email Address
- Phone Number
- Comment Area
But what if they hunt around your website and simply can't find it?
I've been on many websites that make it near impossible to find even the easiest contact information. If this is the case you are really hurting your own business. Individuals who can't find your contact information won't purchase from your business. It's that simple.
How do you fix this?
The fix for this is probably the simplest I can give you today because all you have to do is add your contact information on your website. The only thing you need to worry about is where to put this information so that it can be easily found. Some of the best areas to put this information include:
- Website Navigation
- Website Footer
- Separate Contact Page
5) Text versus Visual Content
Text and visual content is a huge part of structuring a website for success. You need to have enough text to tell about you, your business, your services, your products and other various areas of your website. But you also need to combine that text content with visual content.
Imagine you are visiting a website and all you see is text. What is your next move? Mine would be to navigate away from the website and find another similar website - or business - that can help me further.
As I've visited hundreds of websites this probably has become one of the most obvious. If there is a lack of equal amounts of content you run the risk of overwhelming your audience with too much text or too many visuals. It needs to be a perfect balance.
How do you fix this?
Evaluate the various parts of your website and determine how much text there is versus how many visuals there are. If you find that these specific areas are leaning in either direction, revamp the page and add the opposite content.
For example, I know right now that my about page is pretty full of text based content - but it works in this area. However, I can still improve upon this by adding visual content (images) to balance out the text content.
Each business has a set of objectives and I can pretty much say that 99.9% of businesses have at least one objective relating to earning income. With a carefully crafted website, free of these simple mistakes, you can help elevate your income and accomplish related goals. Along with that, you can create a group of dedicated purchasers or followers that will forever support your business!
But these aren't the only 5 elements within your website that you should focus on improving! In fact, there is an endless list when it comes to the areas that you should be using when it comes to creating your functional, user friendly and carefully crafted website!
There is so much left to learn about creating a carefully crafted website for all of your business needs. And I simply don't want to leave you hanging. Did you know? I've created a community JUST for this; Simple and Strategic Solutions for Success Online. Within this community, you will be able to learn valuable information about your online presence, how to earn income, connect with other like-minded business owners and take actionable steps to succeed in your business!
What are you waiting for? It's FREE!