How to Represent your Business on Pinterest through Branding

What started out as a place to share our interests, hobbies and ideas has quickly turned into one of the biggest platforms that business owners are utilizing. What am I talking about?

Pinterest, of course!

Some of our favorite business owners kick ass at Pinterest, including Melyssa Griffin, Mariah Coz from Femtrepreneur and Lauren Hooker from Elle and Company. And all three of these entrepreneurial women have found some way to use Pinterest to not only aid in their business growth but also as a key income source for them.

With the popularity of Pinterest growing every single day there is no better time then RIGHT NOW to start using Pinterest to have a direct influence on your business. But there is so much to learn. Pinterest seems to never stop growing and with that comes new ways to take advantage of what Pinterest has to offer.

We could spend all day talking about keyword integration for Pinterest, crafting content specifically for Pinterest, or understanding Pinterest Analytics - and don't worry, we will talk about those some day here on Studio Krystal. But before you get in deep with Pinterest you first need to learn what's on the surface.

On the surface of every Pinterest account is the way the account looks to your audience.

If I were to visit your account right now the very first thing I would notice is your profile image, board previews, Pinterest graphics and all the other visual aspects that Pinterest offers. Then I MIGHT take the time to read your account description, pin descriptions and other text heavy areas. But chances are, like me, the rest of your audience is using there eyes to see what catches their attention and not using their brain so much to read it. 

Did you know creating this visual platform on Pinterest for your audience ties right into your branding?

We all know I've talked about branding to death here on Studio Krystal. Branding is what I do and it's who I am. But it's also such an important part of any business looking to succeed online. And the best part is, we can now translate this branding right over to Pinterest so we too - like Melyssa Griffin, Mariah Coz and Lauren Hooker - can gain success from Pinterest.

Are you ready to get learning how?

Why should you brand your Pinterest account?

Before we can begin implementing branding practices within our Pinterest accounts we first need to understand why branding is important in this aspect. Branding doesn't just live on your website. It lives on every single platform that your business is represented on. This includes your Facebook business page, email newsletters, and even, Pinterest account.

Branding on Pinterest has never been easier and it has never been more important. The importance of branding has always been made clear here on Studio Krystal but not so much when it comes to Pinterest. I'm going to change that.

Branding on Pinterest can:

  • Help identify your content, services or products
  • Help create a consistent and cohesive account aesthetics
  • Establish you as an authority in your niche
  • Create a professional, polished and put together vibe
  • Helps link your account with your brand and other digital locations

You want all of these things right?

Now that we know the important of branding within Pinterest we can get to the juicy details. Let's dig into how we can actually optimize our account and fill it with branded content.

 

Creating boards for your brand

The boards you create are the backbone of your Pinterest account!

Pinterest works when you create boards and it's even better when you create boards that are associated to your niche and your brand. And if you want it to work even better you want to focus on optimizing your Pinterest boards to help aid in creating a successful social media strategy.

There are several ways that you can get your boards branded, organized and optimized. These include:

Creating boards specifically for your brand content

The best way to promote your own content on Pinterest is to create branded boards specifically for this content. For example, as a Website Designer I have several boards on my Pinterest account that are directly related to content on my website including my blog content and my website design portfolio. In the future, I plan to continue to expand the boards dedicated to my content as my business expands.

Other options for boards specific to your brand could include:

  • Blog Content
  • Portfolio
  • Client Testimonials
  • Physical Products
  • Services
  • Content Upgrades (Freebies)
  • Recipes
  • Outfits
  • Makeup Looks
  • Travel Adventures

Your boards are going to be directly effected by two things which include your niche and your audience. You first want to create boards for your own content that are niche appropriate and you want these boards to be the best they can be for your audience.

Did you know? The amount of direct website followers we have is decreasing day by day because more people are choosing to follow our work through social media. Pinterest is one of the BEST places for your audience to follow you because it tends to be the most content driven - text-based and visual-based.

Creating boards with related topics to your brand

Along with sharing your own content on Pinterest you can also share content of others that is closely related to your brand. Why? Because this type of content is going to help provide your audience with value when they want to follow your Pinterest account. While they might absolutely love your content and follow you for that reason, they will be getting an extra bonus when you share others content. 

For example, as a Website Designer specifically for Squarespace there are lots of related topics that I have created on Pinterest to help aid in the value I'm providing. Some of my most popular boards that don't involve my own content include:

  • Squarespace Help
  • Social Media Help
  • Branding Help
  • Branding (Inspiration)
  • Moodboards

Creating an appropriate order for your Pinterest boards

And after all of your Pinterest boards are created you want to focus on creating a complimentary order to your content. Many of our favorite business owners arrange their boards from most important to least important; often starting with the boards directly linked to their brand, related topic boards and then group boards. 

By arranging our boards from most to least important this gives our audience the ability to flow through our accounts the way we want them to - and they might not even know it. Chances are when visiting a Pinterest account, members may only scan through the first couple of lines on your account, therefore they only get to see roughly 10 - 15 boards you've created. This is the perfect opportunity to make these boards - near the top of your account - optimized directly for your brands growth.

 

Pinning branded content

Just like creating boards that are branded for your Pinterest account, creating branded content is just as important. Actually, it's probably way more important, lets be honest. Branded content within your Pinterest account is going to link directly back to your brand because it's going to be:

  • Cohesive
  • Consistent
  • Recognizable
  • Balanced
  • Professionally Created

But it's creating this branded content that tends to be the struggle with many business owners. And it really doesn't have to be. There are two surefire ways to brand your Pinterest account easily, and I bet you already know what they are:

  • Boards Covers
  • Pinterest Graphics

Let's talk more about how you can implement these!

 

Creating Branded Board Covers for Pinterest

Over the course of 2016, Pinterest has made several changes which have directly effected the board sizing and ratio we view on Pinterest. At this time there are a couple of different variations you can have in terms of your boards covers. The most recent update I'm viewing on Pinterest is one which provides us with completely square board covers.

When creating board covers for your Pinterest you first want to consider the size in which you have to create them. The best size, is around 833 pixels by 833 pixels. This makes them completely square in shape and doesn't distort the quality of your image. For saving purposes, I always recommend a JPEG format as this is the most recognized image format and will provide the least amount of compression - which Pinterest does little of anyway, but we want to be on the safe side.

It's time to get creative!

There are no specific rules when it comes to creating board covers for Pinterest. The only thing you want to focus on is maintaining your brand identity throughout the design so that your board covers provide the best reflection of your branding. This is easily done by incorporating your brand color scheme, brand typography choices and over aesthetic you have on your other graphics.

Easy peasy!

Above you can see three graphics that I've created as example board covers. You can easily tell that these covers incorporate the Studio Krystal brand colors, typography, and overall aesthetic that my other graphics do here on my website. This makes my Pinterest account easily identifiable as belonging to Studio Krystal!

 

Creating Branded Graphics for Pinterest

The second way to brand your Pinterest account is through the actual content that you pin directly from your website. This involves a little extra work on your end because it's going to require you to create 1 - 2 vertically designed images for your products, services or content. These graphics are then going to be pinned directly to your Pinterest account to increase you authority and create a recognizable brand.

By far, this is the area of branding within Pinterest that I see the most struggle with! Why? Because creators tend to grab an image from Pinterest as inspiration for their own but they wind up creating the exact same design. This creates a lack of uniqueness across your brand and actually can negatively effect your brand on Pinterest.

Before you get creating today I want you to take some time and scroll through your Pinterest feed and take into account the graphics you see versus the graphics you don't see. Take this information and create your own UNIQUE image filled with lots of brand identity from your business.

Just like our boards covers there are a variety of ways you can design branded graphics. The easiest way is to use your brands color scheme, brand typography selection and the over aesthetic of your other brand graphics. Along with these key areas there are also a couple of other things you need to take into consideration when designing Pinterest optimized content.

Vertical images are going to get noticed in Pinterest. If you've been on Pinterest in the last year you have probably noticed the switch from horizontal (traditional) layout to a more vertical layout. This is because vertical images are what catches the eye in Pinterest and people have discovered that secret! Here at Studio Krystal we make our graphics 615 pixels wide by 830 pixels height. This creates the perfect vertical graphic for us to share on Pinterest.

The other BIG area you want to optimize on your images is actually having your website address on them. Pinterest is a platform where your content can be shared and altered. What if someone decides to remove your direct link from your pin. How is your audience going to find you? By having your website address written out on your graphic this gives people a second place to look so they can easily navigation to your website!

 

How many of you have already opened Pinterest in another tab? 

You've just taken the first step to creating a branded Pinterest account if you answered yes! It's time to head over to your own Pinterest account and take the time to establish what areas of your account are branded versus those that aren't. From there you can start creating your boards, organizing your boards and creating your branded content.

But oh wait! Did you love the branded graphics you saw in this post today? Do you want graphics like this?

Studio Krystal provides them! We pride ourselves in helping our audience create success online through visual marketing and we would LOVE to aid in the growth and success of your social media accounts. We currently offer an A La Carte Service where we custom make Social Media Graphics for just $25/graphics (please note, this price is in Canadian Dollars)!

BUT we've got a deal for you!!!

From now, March 27th, 2017 until April 27th, 2017 we are offering this ONE time sale!

CLICK HERE (or the image below) to take part in this sale and take your social media to the next level!