Creating Better Systems for your Business or Blog

Last week, you heard me share a very personal story about Studio Krystal which included a behind-the-scenes look at my launch and growth over the last 9 to 10 months. In that story I shared with you my personal goals and business related goals for Studio Krystal in 2017. One of the main areas that I shared was the refinement of my brand and the overall development of my brand new mission statement:

" Simple and Strategic Website + Brand Designs for Savvy Entrepreneurs "

What you might not have seen within that post was the creation of simple and strategic systems that have allowed me to make these changes and create the strategies to implement this year. I've already started implementing these systems in December 2016 to prepare myself for the brand new year. Now that I've fully had time to get my simple and strategic systems in place I wanted to take you along this journey with me and share how you can create better systems for your business.

In today's post I'm going to be sharing with you the three main systems that I set in place and that I think every blogger or business owner should have. These systems include: goal setting, analytics tracking, and social media scheduling.. Are you ready to get started?

And don't forget to stay to the very end of the post where I will giving away some AMAZING goodies!

Let's jump right into it!

Goal Setting

As you might have also learned in last week’s post, one of my favorite - and almost daily - activities happens to be goal setting. Goal setting really helps me get a clear picture of what it is that I want to accomplish that day, week, month or year. This year I really focused on creating goals in a strategic way so that I could be sure they would work for Studio Krystal.

To make goal setting as easy and manageable as possible I’ve started to implement the use of S.M.A.R.T goals. This has allowed me to explore my business, my strengths, and my weakness and has allowed me to create a better system when it comes to goal setting.

Here is what you need to know about SMART goals:

S: Specific

Often times I’ve come across many individuals who have set goals for themselves that completely make no sense to me. This can happen for a variety of different reasons including me not being educated in their niche or the simple fact that there goals aren't specific.

When wanting to create specific goals I urge every single one of you to write out your goal so that a 5-year-old could understand what you want to accomplish. I know this sounds harsh. But trust me, having a really specific and simple goal is going to make it easier to achieve in the long run.

M: Measurable

When creating your goals you want to make sure that they can be completed in steps. You don't want to write down this big goal of reaching 100,000 pageviews this year if you have no smaller objectives or milestones underneath of it. Creating measurable goals ensures you are seeing progression in the goal you've created.

Think of it like this; if you were to complete a 5-mile run you know you have completed it because each mile that you run counts as progression. 

Think of your SMART goals in the same way.

A: Attainable

Can you achieve this goal?

There is nothing worse than setting a goal that you get halfway through and realize there is no way that you could ever complete it. To avoid this problem once you’ve already started, make sure that your goals are laid out in a way that they can be broken down into smaller objectives thus used to complete the main goal. This also ties in with making your goals measurable so you can ensure their completion - see how everything is tying together?

R: Result Oriented

Is the result of this goal being completed going to benefit you?

For example, if you set a goal for yourself of making $1,000 per month but your expenses total $1,200 per month. Then this goal wasn’t really effective because it didn’t mean your needs. Therefore this goal wasn’t result-oriented.

When creating your goals, make sure they have an end result that is going to benefit YOU. And make sure these goals are within the resources you have available. This ensures that your goals are producing the best result for you!

T: Time Bound

And finally, this final step is the most important.

When planning out your goals make sure they are time-bound. What I mean by this is establish when the goal is going to start and when the goal is going to end. There is nothing worse than setting a goal and in your mind you think “This will take 2-weeks” and then all of a sudden 2-months later you are still working on it.

And there you have it, setting SMART goals!

It really is that simple!

Get started on your very own SMART goals by downloading the free spreadsheet! This free spreadsheet will help you first, establish your goals and then, break these goals down to make sure they truly are SMART!

Analytics Tracking

When it comes to your blog or business, what is the one thing you are looking to improve the most?

I bet about 99.9% of you just answered with 'traffic' or something to do with your growth in terms of numbers. Our analytics is something we are always trying to improve month to month. In saying this, it's really important to track this information to analyze later. 

Analyzing our data within Google Analytics is the best way to see our growth but to also create a marketing plan to help us capitalize on the trends we are viewing. This can be a somewhat overwhelming process due to the large amount of information that Google Analytics can provide us with. 

What do I pay attention to?

What is important?

What isn’t important?

All of these variables serve their purpose but you DON’T have to track absolutely everything.

Simplifying my system in regards to tracking my analytics has made it 100% times easier to see just the important information. Based on your business (or blog), your audience, your scope of practice and many other factors the information you track might be very different than what I’m tracking. The point is to narrow down as much as possible the intake of information from Google Analytics so you can view the right information to appropriately use it for your benefit. 

Here is what I recommend tracking;

  • Users
  • Sessions
  • Pageviews
  • Bounce Rate
  • New Visitors
  • Returning Visitor

Social Media Scheduling

Social media tends to be one of the most time-consuming tasks that we as bloggers and business owners undertake. It can sometimes take hours to create the perfectly crafted tweets to help us reach the widest audience. And it can also cost us hundreds of dollars in Facebook Ad's to get our content out there in front of the right audience. 

But what if I told you there was a way I could cut your social media scheduling down to just 1 to 2 hours per WEEK?

I have your attention now, right?

Scale back your social media accounts

As business owners we often feel the need to be on EVERY SINGLE PLATFORM. But that's just not the case anymore. Now more than every business owners are showing us how only having 1 - 2 social media platforms for your business can be effective. In the past, I used to be that person using Pinterest, Twitter, Instagram and Facebook. But with a little guidance and understanding my audience I was able to narrow down my focus. 

Scaling back your social media accounts allows you to create higher quality content for the platforms that mean the most to your business. Take a look at your Google Analytics to understand which social media platforms benefit you the most. Start using the top 2 results and eliminate the others from your marketing strategy. I promise you will see results!

Review your editorial calendar

It’s time to sit down and plan your content for the week. You’re overwhelmed, you’ve got writers block and you really just want to take a Sunday afternoon nap – yes, I schedule on Sundays!

But let’s get this done!

First you want to look over your editorial calendar and see what you’ve got going on this week. Your editorial calendar is where you should be keeping track of all your blog posts, major launches, holidays, and other important business events. Taking a look at this before scheduling your social media will give you a good idea of what you need to promote and post.

For example, I know that Monday is the day a new blog post goes live and therefore I know I will want to do some major promotion this day. I’ll also want to do 2 – 3 promotions throughout the week to help keep my statistics up and people reading the post. Therefore, I already know I need 4 promotional posts for that particular blog post from Monday to Sunday.

Prepare your important content first

Once you’ve got a plan, then you want to prepare the important content first. For me, this is the content that falls on Monday since this is the day my post goes live and I tend to get the most traffic flow through my website.

Rank your content from 1 – 10 with 1 being your MOST important and 10 being your LEAST important. Write all of the important content first so you know it’s the best and fill in the least important content with things that don’t mean so much to you.

Fill the gaps with content from others

After planning all of your directly important content you probably are left with some holes. I often am and I’m always struggling to fill these with content my audience will enjoy. That’s when I head to my favorite bloggers and business owners websites and social media accounts to see what they have new and exciting in their business. After some slight research, I’m able to put together a few additional social media posts by promoting their content!

Automation is your best friend

And now comes to fun part.

Because all of your content is neatly planned out on a spreadsheet - which don't worry, I'm going to provide to you - the only thing left to do is transfer these posts to your social media scheduler of choice. For me, this is Hootsuite because it’s easy to use and I find it really effective at scheduling my social media posts.

And there you have it! A week’s worth on content is about 1 to 2 hours per WEEK!

Yet another simple system for you to enjoy!

Our weeks are jam-packed with tasks that need to get done. While these systems might seem really simple they can often be hard to set-up. I’m not going to lie. You could spend hours upon hours making the perfect spreadsheets to brainstorm your goals, track your analytics and schedule your social media.

But what if I offered them to you….FREE OF CHARGE!

Yes, you heard that right!

Take all the guess work out of setting up simple and strategic systems that will work for you and instead, download my carefully crafted spreadsheets to help get your business under control. But don’t just take my word for me! Here are some users already loving these goodies:

" If you are looking for a spreadsheet that will help you implement a simple, but strategic system, this is the spreadsheet for you! Don't wait, every serious blogger NEEDS this tool to be able to track their process " { Amanda }
" Krystal's spreadsheets are a must for every blogger! If you're looking for a way to be more strategic in your blogging life using a create and simple solution, these tools will become your best friend. The Social Media Scheduling spreadsheet was a life saver for me and I was able to get everything set up in no time. I highly recommend taking advantage of these great blogging resources. " { Jessica